City Target L.A.

Fig at 7th.

Animation. Art Direction. Audio. Design

Tailored to the urban lifestyle—what you love about Target… now in your neighborhood.

A mecca in downtown Los Angeles, the L.A. Live event space was transformed into a digital canvas to announce the arrival of L.A.'s new City Target store.

Agency: Olson
Client: Target Corporation
Collab: Brand New School (audio), Julia Rothman (illustration)
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