Target Falling For You

A Target Style Shoppable Film.

Art Direction. Design

Target is going Hollywood with a celebrity-driven, branded-content, shoppable film "Falling For You."

Featuring over 100 products across home, beauty, and fashion, viewers will be able to flag, share, and purchase items as they appear in the film—a three-part romantic comedy starring Kristen Bell, Zach Abel, and Nia Long.

Agency: Olson
Client: Target Corporation
Collab: Space150 (development)

Website offline.

The Webby Awards

2013 Honoree (Branded Entertainment, Branded Content)

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