Target Multichannel
Her Multichannel Life.
Art Direction. Audio. Design. Video
An impactful story recognizing the significant changing of guest’s multichannel shopping behaviors.
Bright, soft light with a clear focus on smartly styled characters compelled our audience with the appealing power of Target’s guests and their lives. Kinetic typography and audio rhythms helped weave the three journeys together.
Agency: Olson
Client: Target Corporation
Collab: Bolster (video), Audio Ruckus (audio)
